You can use a combination of top-level domains (like .ca or .co.uk), subdirectories (like /es/ or /de/), and subdomains (like es.example.com or us.example.com).
A top-level domain, or a TLD, is the phrase at the end of your domain name. The most common one is .com, which is known as a generic domain name.
There are different TLDs for specific countries, though — like .mx for Mexico or .co.uk for the United Kingdom.
A country focused TLD will help you rank better in a particular location.
By using directories, you’ll have a much easier navigation process that allows more users to find what they want on your site with less hassle.
SEO for different languages and countries.
Let’s talk about multinational content first.
Targeting different countries works best for a company that has a reason to be in each country separately.
They also have a language option, but that’s separate from the international pages.
If your services are largely the same around the world, you should probably just focus on languages.
But what if you need to cater to different languages and different countries?
The next option at your disposal is to use subdirectories on the main site with a generic TLD. This can be really helpful if you want to target countries, languages, or both.
Here’s how you can set that up.
First and most importantly, you need to use human translation.
To help search engines find your content, you need to create a detailed sitemap with the language content contained in the data.
One of the possible problems you might encounter with multiple languages is that of duplicate content.
While most search engines work the same way, language is one area where they differ.
First and foremost, you want to make sure you aren’t accidentally creating a duplicate version of your site.
The first thing you should do when creating content for a different region is to make it as relevant as possible.
If you have an e-commerce store or if you sell products of any type on your website, it’s a good idea to include different pricing in the local currency.
Sometimes, the content you display isn’t relevant to the visitors who will be looking at what you have to offer.
While you might think you’re exempt from regulations in other countries, nothing could be further from the truth.
set up language targeting and location targeting both
The first way to target users is based on country.
Once you’ve created a country level designation, you’ll want to send users to the appropriate language page.
If you’re going to use multiple languages and countries, use subdirectories. This is a simple way to format your URLs with the country code first and language after.
This leads to URLs like example.com/us/en/ or example.com/mx/es